KHB October 28.pdf (53 KB)

File: KHB Adopted: 1998 Revised: November __, 2025 ADVERTISING AND REVENUE ENHANCEMENT SPONSORSHIPS Policy Statement The Board of Education recognizes that School District and school marketing activities, including advertising and corporate sponsorships, can provide additional revenue to: enhance student achievement; assist in the maintenance and/or expansion of School District’s educational programs and activities and school athletic, music and activity programs; and assist the School District in carrying out its mission. The Board of Education will consider the approval of advertising, sponsorship, and other revenue enhancing agreements exclusive rights purchasing contracts if they result in identifiable, positive benefits to the School District, its schools, and their respective students and are consistent with the School District's mission, policies, and strategic planninggoals. The primary responsibility of the Board of Education is to preserve the academic environment of the classroom. In accordance with that basic condition, Advertising and revenue enhancement sponsorship agreements and exclusive rights purchasing contracts shall not include provisions that would allow marketing activities, including advertising, to take place in School District classrooms (except high school gymnasiums and outdoor athletic venues), lunchrooms, or hallways. Except for courses of study that have lessons relating to advertising, students shall not be required to listen to, read, or be subjected to commercial advertising in the classroom, or in school-provided materials in curriculum-related activities, or on School District transportation. Advertising and revenue enhancement opportunities will be implemented so as to benefit to students, staff, and community across the School District. Sponsorships are encouraged to support nontraditional classroom spaces. Sponsorships are agreements for a specific period of time, while naming of facilities will be determined in accordance with Board Policy FF. Scope of Authority In a sponsorship agreement, a company pays a premium or provides some economic benefit to the District in exchange for recognition. In an exclusive rights contract, a company pays a premium or provides economic benefit in exchange for the right to be the sole provider, at the most competitive prices, of goods purchased by the District. Sales of goods and services to the District and contributions or donations made to the District that do not include additional, negotiated conditions are not covered by this policy and are governed by the purchasing and gifts and donations policies.

Principals are authorized to permit advertising at or related to their schools in accordance with this policy, unless otherwise determined by the Superintendent. The Superintendent or designee will direct School District advertising and revenue enhancements in accordance with this policy. The Superintendent or designee is encouraged to work with partners, including the School District’s Foundation, Impact on Education, and external consultants to identify and pursue appropriate opportunities. The Board may request review of school and School District advertising and revenue enhancement. Guidelines Advertising and revenue enhancement Sponsorship programs and exclusive rights purchasing arrangements shall not: 1. Promote the use of drugs, alcohol, tobacco, firearms, or other products, activities, or conduct that create community concerns or that constitute violations of law or School District policies; 2. Advance any religious or political organization; 3. Override the identity of the School District or any of its schools; 4. Promote, favor, or oppose the candidacy of any person for election or the adoption of any bond issues or any ballot issue submitted at an election; 5. Use any School District or school names, logos, or other symbols in corporate promotions without express written permission; 6. Detract from educational and extracurricular goals of the District; 7. Exploit students and/or staff members of the School District; 8. Engage or associate the School District with companies or individuals whose actions are inconsistent with the School District's mission and goals or community values; or 9. Promote any agency that directly or indirectly competes for School District students or programs, either internally or externally, including public, private and/or charter schools not authorized by the School District. 9.10. Limit the District's selection or use of learning resources or educational programs nor authorize the implementation or use of corporate-sponsored curriculum without approval in accordance with School District policies.

Documentation Revenue enhancement agreements shall be in writing and are subject to approval consistent with the authorities in the Board’s financial policies. No agreements shall exceed one (1) year or shall be subject to cancellation without penalty in the School District’s sole discretion at least annually and at any time for cause, including a breach of this policy, unless otherwise approved in writing by the Board or the Superintendent. Revenue distribution, in excess of overhead costs, will be decided through the School District’s budgeting process. Review Committee A public review committee, advisory to the Board of Education, will be established to align the implementation of this policy with community values. The committee will solicit public comment and provide recommendations to the Superintendent and the Board concerning sponsorship or exclusive rights purchasing proposals that are considered under this policy. The committee will also review existing advertising, marketing, and corporate curriculum and report to the Superintendent and the Board. The review committee shall be comprised of the following representatives: 1. One elementary school parent, one middle school parent, and one high school parent, appointed by the District Accountability Committee; 2. One elementary school principal, one middle school principal, and one high school principal, appointed by the Principals Advisory Council; 3. One elementary school student, one middle school student, and one high school student, appointed by the Deputy Superintendent following a student-nomination process; 4. One senior purchasing official, appointed by the Assistant Superintendent for Business Services; 5. Two administrative representatives appointed by the Superintendent; 6. Two members from the public at large appointed by the Board; and 7. One high school athletic director, appointed by the Executive Director of Secondary Education. LEGAL REFS.: C.R.S. § 22-32-109(1)(b)

C.R.S. § 22-32-110(1)(c) and (y) CROSS REFS.: DJ/DJE, Purchasing and Contracting IGDF, Student Fund-Raising Activities KH, Public Gifts to the Schools End of File: KHB

Boulder Valley School District File: KHB-R Adopted: November 11, 1999 SPONSORSHIPS After Requests for Proposal have been developed consistent with the requirements of Policy KHB, the Superintendent or his designee shall conduct an analysis of the responses. In a timely and effective manner, the Superintendent or his designee shall contact respondents and determine the extent to which the proposals can be modified in a manner that increases the benefit to the District. The Superintendent or his designee shall then make an interim report to the Board of Education to determine if there is sufficient interest by the Board in continuing the public process of Policy KHB. End of File: KHB-R