Transcript

0:03:2814th, 2025. Board members may attend and participate in meetings by electronic means in accordance with BBSD policy, BMEA, and state law. Laura, can you please call the role? here. Here. Like everyone to turn their attention to the screen for our land acknowledgement this evening. The Boulder Valley School District resides and operates on land that is the ancestral homeland and unjustly and illegally taken territory of the Ute, Pueblin, Arapjo, Cheyenne, Apache, Navajo, and 48 other tribal nations historically tied to this land who have called this planned home since time and memorial. We acknowledge the atrocities committed here, including the painful history of genocide, forced assimilation, and efforts to alienate the indigenous inhabitants from their homeland, supported by the policies of the United States government. BBSD is aware of the many indigenous peoples, past and present, and their dignified nations and cultures, who care for this land with strength and resilience.

0:05:14BBSD recognizes the histories of the land in Colorado and the survival of many nations that carried their oral traditions into the present. It is BBSD's responsibility to educate ourselves, our community, and our students so that we can embrace the wisdom and knowledge of indigenous peoples and actively stand together to address injustices. In offering this land acknowledgement, we affirm and honor the history, wisdom, oral traditions, and resilience of indigenous people, and recognize the responsibility to care for and appreciate this land together. I'd like to remind everybody that the mission of the Boulder Valley School District is to create challenging, meaningful, and engaging in learning opportunities so that all children thrive and are prepared for successful, civically engaged lives. Good evening everyone. Thank you for joining us here tonight in person and remotely. We're glad to have you observe and participate in our meetings. At this time, is there a motion to approve tonight's agenda?

0:06:23Moved by Kitty, seconded by Jorge. Laura, can you please call the role the vote? Yes. Next, I'm very excited to hand the meeting over to Dr. Anderson, who is going to kick off our student moment for this evening. Thank you, board president Raj Paul, board members. Uh for tonight's student moment, we have the youth division winner of the Broomfield art contest, Sam Edinger. Sam is an Aspen Creek uh PK8 eighth grader was recently honored during Broomfield Days and in the Broomfield Enterprise for his photograph titled the look featuring a striking shot of an owl. Striking might not be do you see this picture? Incredible. Um he told the paper that to him hours are truly breathtaking creatures that embody both both strength and wisdom. It's important to mention that Sam has also been chosen as a finalist in the prestigious Berto bird photographer of the year contest. He's in the top 20 of about 3,000 photographers.

0:07:39It's my honor to hand it off to Aspen Creek Counselor Greg McDonald to finish the introduction of the amazing Sam Edinger. further ado, stunning photography. Board members, any questions or comments? Kitty Sam, I am so impressed with your photography and patience is going to serve you very well the rest of your life, especially if you have children. But I also think that National Geographic may be knocking on your door because these are top quality photos. Alex, for our viewing audience at home and for us, where do we get to see most of your pictures? Where can we where can we follow up and see more of this? I have a website. Thank you. I'm super impressed. What kind of camera do you use and how do you decide what kind of photo editing to do?

0:13:25and how I decide what to use a long time to find Sam, do you do head shots? Because because if you could make anybody look as uh as good as those animals, I'd hire you in a second. Uh all joking aside, what a talent. And uh to you, to your parents, uh uh and uh to everybody at Aspen Creek PK8, I know they're all incredibly proud of you. Uh we're really proud of you. Uh it is it is wonderful to see our students and their amazing, incredible talents. Uh you're going to be famous someday. I'll be remembering the time I got a chance to make a headshot joke at a school board meeting. So, congratulations. The next item on this evening's agenda, board members, is a superintendence report. Dr. Anderson, good evening. Good evening, Board President Rajp Paul, members of the board. Uh, thank you for everybody who's able to join us uh this evening. have a bunch of really cool things that have happened over the past few weeks.

0:14:50Couple of weeks ago, teams from across the Boulder Valley School District came together at Santoris High School for the Unified Flag Football Tournament. Good morning. We're excited about today's flag tournament. Here we go. Here we go. outside. So, for anybody who's uh who's never been to one of our unified sporting events, they're they're magical. They're just a beautiful show of sportsmanship and fun and want to thank everybody who helped make our unified flag football event possible. Event was filled with fun, teamwork, camaraderie, and of course, some sweet football moves. So, congrats to everybody who participated. Centurus also recently hosted our annual district honor orchestra. I think we're going to see a clip here. The day of working with a clinician and evening concert brought together some of our finest student musicians through our BBSD high schools. They did a great job showing just how much can be accomplished through one day of working together.

0:18:16Meanwhile, board members, take a look at these photos. Theater students had a chance to hone their improv skills at the first ever district Improvathon. Showing their courage and wit, students practiced and practiced many different facets of improv throughout the day. Concluded the evening with an improv show, a chance for kids to try out some comedy in front of a crowd. Show also raised hundreds of dollars for local charities selected by students. Last Wednesday, uh, board members was a lot of fun as we celebrated kids who walked, biked, and scooted to school during National Walk and Roll to School Day. Lieutenant Governor Diane Prima Vera joined us out at Aspen Creek PK8 helping to high-five participating students and hand out stickers. CBS4 came out giving students to chance to show their spirit. And you've got to you've got to see it to believe it.

0:19:03Hundreds of schools in our state are taking part, including 27 schools across Boulder Valley schools. Yeah, my daughter took part earlier this morning. Students, family, and staff get to join in on the fun and get some physical activity. Your reporter Brian Sherrod is at Aspen Creek in Broomfield. Oh my goodness, that's a party. Hi guys. It's a really big party. Kennedy and Brian, they're having a really good time out here for walk and bite the school day or walk and bike and roll. Go ahead and cheer on everyone. You know how excited you guys are. Go ahead and cheer. Yeah, you can hear the excitement. Brian and Kenny, the biggest I had a chance to be at at both Aspen Creek and Fireside um elementary, but um I was undercover at Fireside Elementary, and I think that there's a little uh uh hopefully I don't ru this for any of the students, but um let you in on a little secret. Wow.

0:19:56What you ever see a falcon doing um doing crossing guard duty in uh in Lewisville, uh Colorado, it could be me. Uh had a lot of fun out there. Um, most importantly, you know, the message of keeping kids safe and celebrating their efforts to um to choose green and healthy ways to get to school and watching how many families embrace uh walk, bike, and and and roll to school day is uh is incredible. And so, thanks to everybody who had a chance to participate. Thanks to Fireside Elementary for letting me put on uh um the uh Freddy uh Falcon costume, Freddy the Falcon. It was a lot of fun. Uh finally, board members and community members, uh BBSD is the place to be. Showcase is only one week away. Next Wednesday, we and all 56 schools will be at the CU Event Center. Uh when you drop by, you'll have the opportunity to meet our principles, learn about everything our schools and district have to offer, and don't forget that we have buses that will be bringing families from Lafayette, Lewisville, Broomfield, North Boulder, and East Boulder. Uh community members, if you're interested in attending, and I'd hope everybody would.

0:21:09And if you do attend, bring a friend, tell a friend. Um you can get all the details at B www.bvsd.org/showcase. Again, 5 to 8:30 uh next week uh is the showcase. And so we're very very excited. Next, uh next Wednesday, I have that correct? 5 to 8. Uh but we'll stay open till 8:30 if if folks are late. So, uh, and that's all I have, uh, for superintendent remarks. Board members, any questions for Dr. Anderson? Looked like ESPN game day at Aspen Creek K for that walk to walk and roll the school party. And then they had to go in their classrooms and learn. It was exciting. Tough day to be a teacher over there. Jason, I have We don't have any public participation tonight, but Jason, is your mic working? I just want to make sure. So, can you hear me? Oh, there we go.

0:22:04Just got to get close. Perfect. As I said, we do not have any public participation this evening. So, we will continue on with our next agenda item, which is board communication. Board members, anything anybody wants to bring up this evening? Alex? Yeah, I just um uh today's student is um just one inkling of how many great people are in our community amongst our students and our staff. And um I had a couple of fascinating conversations of stuff that might be of interest to the district. Uh um one is with um uh old friends who work at the center for the study and prevention of violence working at CU Boulder on their safe communities and safe schools program. and they're really working on how to help schools do um databased inquiry to think about what's school specific about to change school culture and climate when that's well it's everybody's priority but some schools are really focused on it and I just think it's an example of one of those resources we have that we can partner with when we know we are lean um so I just sometimes I'm just amazed by the assets we have as a community and thinking how do we leverage them when we want to get uh work done that's hard um also had a fascinating meeting with

0:23:19Steven Levit, author of Freconomics, who lives in Boulder, by the way, and he's working on a small high school model uh that uses technology, but is really focused on using technology to free up time so students can focus on student-based learning, project-based stuff, you know, similar to the really cool stuff going on at New Vista. And it's just interesting to think about the numbers of great people doing stuff in our community and how we leverage them. So I I guess I came away from all that thinking like what do we how do we as a very busy district um that has uh not as much central capacity as people think and that we have a smaller number of really great people doing hard work and is there ways for us to leverage more of our community assets. Anyway, that's how I came away from two great meetings with wonderful people in our community.

0:24:10Kitty, I just want to encourage everybody to vote. You should have gotten your ballots. Mine came today. If you didn't get it, you'll get it soon. And to remind everybody that the BBSD board has officially backed propositions LL and MM um which would help would continue with free food for our students for hopefully years and years to come. Please, I know everybody listening to this is interested in what goes on on a school board and is probably already inclined to vote, but please tell your friends, your family how important voting is and that they need to make their voices heard and vote even on odd years. I was also going to remind folks of the ballot dropping and the need to vote. So, I'll save my words there. Board members, I was able to attend the DAC meeting last week. They um are moving along full steam ahead. They had a slightly a bridged version of the data dive that we did a couple weeks back and then their first look at the budget.

0:25:25This year they are looking at data alongside the budget really emphasizing the fact that uh data and our u unified improvement plan strategic plan because we fund the strategic what's in the strategic plan. So that's kind of how they're looking at those two together this year making some changes around the kinds of questions that they're going to be asking their school accountability committees to get feedback on you know what is working in the strategic plan what needs to be amplified and kind of having a budget conversation through that lens. So, that's an exciting change over there. I'm excited to see what feedback they provide as a result of that shift. Um, but it was a really, really big meeting for them. And then they had time to break out into their subcommittees. Their policy subcommittee took a first go round at grading and homework conversation. And their budget subcommittee and their data subcommittees all met. data subcommittee is excited about all the new dashboards that they have to work with and really um they continue to emphasize building capacities at their school accountability committees and having direct actionable items to bring back to the school accountability committees and making sure that that is tight tightly aligned this year. So I think great work happening on the district accountability committee.

0:26:40Anything else? We will then move on to our information item this evening. We have one information item which is a legislative update. Dr. Anderson, did you have anything to share? Just a couple of things. Um, right now we're not feeling any impacts of the federal government shutdown. Uh, but we'll keep an eye on that depending how long that goes and if there are impacts, board members, I'll make sure I'll let you all know. And then finally, we shared I shared uh our resolution around LL and MM uh supporting those uh with all of the districts on the front range. And so hopefully your work as a board will be able to help influence others and give them a leg up if they decide to support what uh we've determined are really important uh ballot initiatives to help continue to support healthy school meals for all.

0:27:25And that's that's all I have. Next item this evening is action consent. 7.1 personnel item 7.2 approval of minutes September 23rd 2025. 7.3 acceptance of donation Lafayette Elementary. 7.4 for rescheduling of the November 11th, 2025 meeting and cancellation of November 25th, 2025 regular meetings. 7.5 grant for food services child nutrition programs from the USDA. Are there any items board members would like to pull? Seeing as there are none, we need a motion to approve. Moved by Lenia, seconded by Kitty. Board members, any discussion? Alex, I just don't want it to left go unsaid that we are getting federal money that helps us give healthy and nutritious food to our kids and that the federal government plays a great role in meaningful things of consequence. Uh, and its funding and its systems of distributing funding are highly valuable to everybody including the Boulder Valley School District and our children.

0:28:30Any other discussion board members? Seeing as there are none, Laura, can you please call the role? Yes. The next item on the tonight's agenda is par policy action items. Consent grouping 9.1 board policy CBA CBC presidents powers and responsibilities. 9.2 board policy CBE superintendent sorry super let me correct myself 9.1 policy CBA CBC superintendent powers and responsibilities 9.2 board policy CBE superintendent employment and evaluation 9.3 board policy CF school building administration and principal 9.4 for retirement of board policy CFD leadership decision-making philosophy. Are there any items board members would like to pull from the consent grouping? Seeing none, is there a motion to approve? Moved by Kitty, seconded by Lenia. Board members, any discussion on these policies? I just have to say I'm very excited to have these new C policies in place as we're heading into what will inevitably be a new board starting in December. So, excellent work to staff and to board members on getting those through.

0:29:57Looks like there's no additional discussion. So, Laura, can you please call the role on policy consent grouping? Yes. Next item this evening board members um is policy study. We have one policy to study this evening. Board policy KHB sponsorships. I will turn it over to Kathleen Sullivan to present. So um we are here tonight to discuss board policy KH and the board has talked about this policy one time previously. Tonight we have surveyed a number of our neighboring districts and other districts that have similar policies so that we can share with the board and highlight the langage that's being used. districts so that tonight's discussion can um move us forward with a red line version of this board. And as a reminder, board members, this was an item that was was lifted up during our prioritization prioritized with with the big idea around, you know, given given the financial situation in Colorado and within our district. Um um and given that we had a policy, are there things beyond that policy or are there other opportunities as a school district we could investigate and look at that could potentially create additional uh revenue that could be reinvested into the education of the students here in BBSD. And so as as Kathleen um will walk you through what some of the other policies

0:31:49uh in neighboring districts include which are beyond the scope of ours uh know and understand that tonight's policy presentation is also um a check-in with the board on direction on what next steps we might take um and what avenues um would the board be interested in um in including in a new policy uh that could potentially we believe uh bring additional revenues into the district again to reinvest in education of students. Sorry, Kathleen, I didn't mean to interrupt, but I wanted to just set the context for the for the public as well on why we're talking about community sponsorships this evening. So, Kathleen, back to you. Thank you. Oh, back up. So, um the board's current policy was last revised in 1988. Um, it includes it includes a policy statement, a general philosophical statement, a scope that sort of broadly discusses how and where we might see sponsorship in our district. There are guidelines that help identify the sorts of sponsorship or advertising that the board would be open to. And then our current board policy establishes a board advisory review committee. Those are the essential building blocks in BBSDS.

0:33:17Um we do have definitions in existing policy to talk about what a sponsorship really means and we will you will see as we look at the policies across districts they use the term advertising. We see sponsorship. we see the use of terms like exclusive rights contract which we have in the current board sample and then other um policies that really talk about additional revenues. So that's sort of the vocabulary that we see featured. So our current policy defines a sponsorship agreement as you can see in quotes as a company that pays a premium or provides some economic benefit to the district in exchange for recognition. Then we have a separate definition for an exclusive rights contract as a company that pays a premium or provides an economic benefit in exchange for the right to be the sole provider at the most competitive prices of goods purchased by the district. So you can see that language already is um I would say needs a little clarity. We certainly have um the D policies that the board has already started to touch that address the purchasing procedures and policies of the district. So this is a place where you can already start to see there could be cleanup that is really helps us inform potential sponsors and our public what the opportunities are

0:34:51and clearly separates this from our procurement policies. Um and then the final element is that our policy retains for the board the authority to approve such agreements. So ours was last revised in 1998 when as we often do when we're starting to look at policy again one of my first stops is the Colorado Association of School Boards sample policies because it gives us an initial reference point. Interestingly, there is no current CASBY sample policy on this topic. Um, I would love to visit with my friends there and better understand it. But it's clear to me when we look, as we will at our neighboring districts that there used to be some CASBY samples because you can see the residual language that's common across school districts that typically springs from that source. So we can start with uh two of our close neighbors. So St. Brain and Pter. St.

0:35:57Brain's policy was last updated in 2015. Pter last updated theirs in 2013. So a solid decade after our board had last revised its policy. The definitions here do I think get a little clearer. There's clear definitions of what an adver what advertising is. And then Pter's policy continues on to really distinguish schools can govern school-based advertising. And then they have rules in their policy to govern district advertising. So a separation there and a recognition that not everything will potentially rise to the level of the board policy. And then St. Brain I thought had interesting language I wanted to bring to the board's attention. Also, this is the only place that I saw it in any of the other neighbors policies where they specifically restrict advertising from any agency within or outside the district that would directly or indirectly compete for district students or programs. Um, so I thought that was an interesting component of policy that I didn't see anywhere else.

0:37:21I think another school district that has really made the news or made some recent headlines about actively pursuing sponsorship opportunities are our friends in Cherry Creek. They and all of these policies are in the K chapter. They all have the same code, which is nice. It makes it easier to find. Um, so board policy KHB for Cherry Creek, when they revised theirs in 2005, they did make this shift in the language to specifically reference advertising and revenue enhancement. That's the title of their policy. And then they I I kept in the entire first paragraph of Cherry Creek's policy because I think it establishes both their philosophy and some broad um some some broad parameters for how they interpret it. So for example, if you look about halfway through that content, they do talk about making sure that it's modeling and promoting positive values within the school district.

0:38:27um and isn't just traditional advertising. Preferred advertising for Cherry Creek would include messages that encourage student achievement and cross reference the high standards of personal conduct that you see throughout Cherry Creek's policies. I noted in the corner Thompson School District is pretty similar to Cherry Creek, but I think I did give you a whole slide on Thompson. Thompson also um I would say they definitely have a policy in place and they have a space on their website that references their partnerships. Not as current as for example St. Brain and Cherry Creek who you can see are very actively engaged in solicitation of advertising and sponsorship revenues. This language from 1999 just parrots a lot of the um contains a lot of the same concepts in terms of connecting it to positive messages and using those revenues to enhance and expand optional programs within the district. Athletics, music, and activities.

0:39:51We do have some samples. Rob Price's team um spends a lot of time, as you know, being thoughtful about facilities both as they currently exist and into the future. Um so these are some examples that are seen pretty widely in school districts across Colorado. These I would say are some of the fancier versions. So, gymnasiums, stadiums, as places that are the most frequent um locations where you'll see a lot of sponsorship and logos. Buses also, Colorado does permit advertising on the outside of buses. You can't advertise inside of bus, but you can advertise outside of bus. So these are some examples of the kinds of opportunities that we see other school districts using. So So as as we kind of wrap up our presentation board members and start our discussion, I think there's a couple of things in in my research around how this could be different here in BBSD that I think I think are interesting and and opportunities we can consider. you know, first and foremost, I think districts surrounding us um have have taken um a different stance in terms of gymnasium and stadium scoreboards. Uh and there I I believe would be opportunities if we wanted to seek those out to be able to get most of those costs covered for those things. Um in exchange uh for as

0:41:26you could see there's opportunities to advertise. So if you have a big stad a big scoreboard at a stadium, right? It it can do great things like for kids like replay plays and do you could put student messages. BBSC is the place to be showcase. You know the things that as a district we want to promote and there also the opportunity to sell advertising both on the outside of the sign and through um through the course of a of a game. Uh you could do the same thing in gymnasiums for for for events that are occurring within our gymnasiums, athletic events and otherwise. Uh you could do advertising on buses for sure. Um and then you know I do think that there is an opportunity there are organizations that will come into school districts and provide school districts a valuation of their high value assets for naming rights and advertising.

0:42:21And so this happens a lot um happens a lot on the east coast. I'm familiar with it from my time on the east coast. Uh where uh like you can kind of if you go back Kathleen to the the Cherry Creek announcement where they're they're really it's it's not a like they're putting out to the universe who'd like to name this place. Um, I think that as as we as we shape a policy, we can define and we can define and put the important parameters in there that we'd like, right, to maximize the opportunity to advertise, but also protect the environment for our kids. We don't want to commercialize things too much, for sure. Uh, but I do think that there's a way to find a a good balance and we are are ready to begin to begin a more active versus a passive approach in trying to find folks that would want to support our school district and advertise their products, businesses, so on so forth. The last thing that I would put in place uh in um in about a year and four months uh the city of Boulder is going to be at the epicenter of the universe as we host host the Sundance Film Festival. Uh and so that might provide us even more unique

0:43:34opportunities uh as that event comes forward uh to be able to capitalize on um something that again could drive more dollars uh towards the education of students um in the ways that we see fit. So I share all of that to kind of just paint just some of the ideas and looking for discussion around a policy and then some direction on how um the board would would see us proceeding. Thank you both for that presentation. Board members who would like to begin with discussion or questions. Kitty. So, I'm glad we're looking at this and I hate that we're looking at this. It's a sad comment on how our society values education that we have to go looking for sponsors to help fund basic education of our children. But unfortunately, we do. And so I approve of us going down this path. I like what St. Vin has about you can't compete with anything we're doing.

0:44:41I I like that. And of course, we would have language about appropriateness. And the board would make a decision, final decision, correct, on whether or not a particular sponsor provides us with, you know, material goods or money, right? I think that'd be part of what we'd have to decide we want in policy. Does it go to a review committee or does it come to the board or is it a mixture of both? So, I think those are things we'd have to work out in this policy. Yeah. And I do think it's important to have some really good guidelines around that so we don't have anything that is inappropriate. Rob, then Alex, I will I will say board members, uh this isn't a risk-free proposition, right? to the extent that a company um purchases a sponsorship of a facility or advertising and something with that company goes sideways, right? That that that is always a risk when you do these things. Now, in in some ways, you know, schools are taking these risks without any of us even knowing it because they're selling banners and other things and sponsorships because there's no regulation. And and I would say board members, one of the important things that we need to be careful of is allowing some of that to still continue

0:46:02to occur because folks are counting on those revenue sources as they stand and thinking about bigger opportunities beyond that. I think that this policy would not be wellreceived if if if what it ended up doing is taking away opportunities for schools and their booster clubs and their sports teams to be able to you know put signs on the on the fe the fences so on and so forth. Um so so we would have to define and we could work on this through policy what that line is. What's the school's ability to do things and when do these things become a district-led initiative and of those district-led dollars? How what percentage how those dollars go back to the school where the site might be and then how those other dollars go to the district to be redistributed to schools that might need additional resources. We've had this conversation around making sure that all sports, boys sports, girls sports uh across across our um school district have the resources they need so they can get equitable experiences. Uh and so this could be a great revenue source for that. And depending upon what we do, it could actually fund maybe some new and different things, right? Like when we have new sports like our girls flag football team, which by the way looks

0:47:16like they're going to make the playoffs in their first year. And how beautiful is that? So, I do think there's there's tons of opportunity. Yeah. Um, uh, I also think getting more resources that support the fun things and the great creative things in our district is a good thing and that we could, uh, create a policy that's smart and, you know, protects our interests and also advances what we want to do with kids because I'm all for making things fun, making them good, making them and and encouraging and creating access for more kids who might not otherwise access. So, I think if if we can um earmark some of that to be expanding access for more kids that might not otherwise be participating in that activity, that's that's the kind of trade-off I'm excited about. And and I I have two two questions. One is like right now that revenue sort of goes through PTO's and the sport clubs. And secondly, how well I guess it's three questions. How much money do we currently raise? Do we even know? And then uh what are some of these districts with more proactive things? What are we talking about? We doing all this to talk about 5,000 bucks and we're you know this is we've already wasted too much time or is there a million bucks on the

0:48:26table? I'd estimate there's more than a million dollars on the table depending upon how aggressive we get and how willing we are uh to uh promote advertising and things of that nature. Um, you know, as a anything that has loose regulations is probably all over the board if I'm going to be honest. Uh, some schools maybe it's it's the athletic boosters, some schools maybe it's the band boosters. Some schools maybe it's the PTO. Some schools maybe it's some other organization. Some schools the baseball feet team gets the baseball field, the softball team gets the softball field, the football team and the band gets the stadium. I think it can depend and I just think that we have to create some space for some of that to not disrupt that ecosystem and what we're looking to do I would think is going moving above and beyond that um in ways that generate new revenues to reinvest in things that we would want to reinvest in um and um and uh so it's I think it's less the local level it's more bigger level I think that you're uh easily looking at seven figures worth of opportunity Again, we we we would bring in, you know, provided that the direction is yes, school district, go forward, see what we have. Let's look at what's happening.

0:49:48You would bring in somebody to come in do a valuation of the assets you have in your community. Some some, you know, a wrecked field, I that's a huge asset in the community. uh the placement of certain schools by highway. Like there's there's things that professionals can come in and tell us what things are worth and what's the market and then if you engage in in an agreement with them, they can go out and find the folks to advertise for you as well, right? Or we could decide to try to take that on internally. Um so I just think that there's lots of options moving forward, but I would say that you know we that that you're talking about Yeah. seven figures. Jason, um I think you you kind of answered some of my questions, Dr. Anderson, but I more just curious how our current policy works in practice. I was taking my kids to the dentist today and driving down South Boulder Road, Centurus High School, and you see, you know, the advertisements along the baseball field fence, and it just, you know, I think you kind of got to some of this, but I really like to have a better sense of what are what it how things currently operate. Are those entirely decisions made by Centaurus and their athletic

0:50:58programs? Is it entirely school by school at this point? Uh does the district have any oversight? You know, usually, you know, we just had our fund run at Creekide and it was, you know, the neighborhood contractor and you know, the local uh you know, shop at Table Mesa Center, but you know, what kind of oversight is there, if any, about who gets to place at certain at on signs on fences? um are there district does a district get any benefit from these things or is entirely school by school? So I think at least for me before we kind of take that huge step into talking about seven figure sponsorships and scoreboards and buses, you know, I'd like to really better understand like how this current policy works in practice. Um and what if any benefit the district sees, you know, not wanting to stifle that neighborhood kind of sense of, you know, having the local person sponsor something. Um but also potentially, you know, if it's a if it's a science, if it's a field, uh you know, on a highway, are there other opportunities besides um you know, just things that the schools decide? So, I don't know. Um it's not in this presentation. We didn't ask for it, but I think you know before, at least for

0:52:06me, before we really that's a huge leap in my mind. Um talking about second seven figure at you know, sponsorships and naming rights. um really get a better sense of what we're currently doing and what benefit there is to the district if any. So your current policy doesn't speak to advertising at schools. This is more highlevel sponsorships and naming right opportunities but not really a mechanism or direction on how aggressive to be for those things and if things pop up I guess the if somebody offered to do something the policy could govern what we do. Uh and so the those things are entrusted to our schools to figure those things out and for a long time they've figured themselves out um locally and uh I don't know the level of consistency there is between one school and another.

0:52:52I don't know that schools know and understand the value the marketing value or the advertising value of a banner or the location of the banner like like there are professionals that would let you know the value of those types of things and it could be that we provide guidance for the schools around what these things should you know what these things should be you what type of revenue you could you should be thinking about generating from those types of things. Uh but right now that is that is at the local school and it's probably traditions that have been handed down from booster club to booster club. Uh and um wi with pretty low insight. I do think that we've been getting a better handle on the dollars that that are in our internal accounts and that um within each sports counts account. We've been talking about that. Uh but there isn't a board policy nor is there a um like a a district policy around what those things look like. I think that those have been decided uh and mostly at the high schools.

0:54:06So couple thoughts. Um one I don't see a need like our current regulation is not you useful at all. Strike that. I really think it's important for us to distinguish between um Kathleen talked about it a little bit that exclus exclusive rights language is contracting. It's very different than what some of these other other district policies talk around revenue enhancement. And so making sure that we're not having confusing and murky policies, but those D policies cover contracting. And so how would that be inserted there? I think that's something we really need to pay attention to. only one other school board has these task force that are like or committees are supposed to evaluate. I would also recommend we follow the majority and not have one of those task force but maybe it's at most most board policies say that the school board and and or the superintendent will make those decisions. I think that makes sense and it's more aligned with how we do other types of contracting and uh thinking about those big even like our school our policy kh like it comes to the board it's not going to a committee first so consistency I think those three changes are really important I like the the idea of revenue enhancement I like that it's broad it's not confining us in a way and it and I

0:55:17like that a lot of the other school board policies talk about the non-traditional spaces that are those co-curricular spaces. So like teaching kitchens, theaters, those kinds of like wood shop, the fun places for those not necessarily the core classrooms, but like how can we how how can we amplify those spaces? When I talk to folks in the community, and if you've ever sat on these sightbased bond committees, they're always just like, I really want to fix the computer lab or the wood shop or the kitchen, but the bond money doesn't go far enough because we have to do roof and AC. But that's like those are the fun things that really we haven't been supporting very heavily. And so being more expansive beyond band, orchestra, athletics, I think is is helpful. I would also say like to Jason's point, I think it is important to have like the our neighboring districts have and Dr.

0:56:12Anson also said that the sites can still have their their sitebased decision like they have and then there can be this board level district decision and I the where I kind of pivot and disagree a little bit is we can have a policy at the level a policy should be and then you kind of get down to the nitty-gritty when you're actually like moving through are we going to find somebody to help with a high value assets? Are we evaluating internal sponsorships versus hiring somebody to do it? We can have a policy and then make all those kind of decisions and get like a little outside of the the words of the policy. So, I'm okay with moving forward in a policy that has direction that supports schools ability to continue to have those sponsorship advertising opportunities, has a district opportunity, and then gives us the space to kind of figure out what is the next best step because there is going to be a price tag for all of those things, right? It's we'd have to hire staff if we kept this in-house went out. If we hired somebody, they would take a percentage of the profit. So, like what really is the best? But we can have a policy before we have to make any of those kinds of decisions.

0:57:16But I really like the direction of where these are headed. I like the direction of our particularly Cherry Creek Thompson. Thompson's policy is not great, but how are we our current policy reads as like we really don't want your money and they are saying we recognize that you could help us improve the facilities and the experiences from our students. And so that direction change is critical. And we have other policies I think of like our dress code policy. It talks about the things that we cannot advertise. like dress code policy talks about all the things that we couldn't advertise anyway. So that language all exists. I don't think this is a huge lift. I think it's incredibly exciting and those are my thoughts. Mellennia, the one thing that came up for me, well a few things but most of them have been said. Um, but do can you tell me how other neighboring districts might have addressed single families wanting to have a naming right because I suspect that that may come up and and here we're talking about corporate advertising um marketing but I would want our policy to be sure that we have that set out for if it's just a family that wants to do it.

0:58:42I think of some of like maybe our large football families that you know are well known Jorge and then Alex I saw again thank you for all your thank you for all your work comparing these different policies. It's good to have the different perspective because in reading our policy it seemed like well it doesn't really prevent us from doing what we want to do but it doesn't facilitate it as as you noted. So I think the bigger thing is our philosophical change in terms of what we want to do and the policy is I really appreciate cleaning up the language to be real specific about what we're talking about and making that distinction between those kind of higher value targets and things that affect the whole district versus that local control and power. And for me is that the distinction is important because of the ways in we can kind of expand inequities. Um and so I want to make sure that we're careful about how we frame that, right? And at what point we have a threshold for what can be shared across the district and what can be targeted as opposed to just staying within certain schools that might have a lot of resources. Um but I think there's definitely a lot of potential here and definitely need to update language on a

0:59:51lot of this. Yeah, I agree with just about everything everybody has said um in terms of things that we should be looking at and try to get a policy that is supportive of what we want, not just 100% about what we're trying to avoid. Um, I do think uh one thing I think we should think about are like potential corporate sponsors of Apex and other CTE stuff we have going on where not only we might get some revenue but we might highlight partnerships with those uh corporations that we want to connect kids to in a workforce type setting who might then want to do more stuff with us and partner more deeply. Um uh the other part is um I I want to make sure we don't interfere with our ability to name things after our own Um, so I think it's it's wonderful to, you know, name an an auditorium or something after uh a teacher or a principal or something else like that.

1:00:46So I I don't want to give it all away to our um friends with money. And then I feel uh like one thing whenever we talk about money that affects the fun, cool, excellent things in our schools, I get a bunch of emails from people who are uh really anxious that we're trying to take away their money and unfund their activity. Um and I want to be clear that this is another one of those ones where we're not doing that and that what we're trying to do is provide more resources for the things that are fun. And we recognize that local schools and parents and organizations are raising money however they can for their activities. And what we are talking about are strategies that will provide more money for our activities. And they'll also provide it in ways that we can advance our values and our goals. And that's a good thing. So I don't want people to treat it as a zero- sum game like we're going to take away all the revenue that schools now have and take it to the central office so you don't have it for your activity.

1:01:49Yes. So, my question is, are we talking about sponsorships exclusively to support sports or performing arts or activities, or are we talking about to benefit the district at large? And if they are used for sports and other activities, would that free up money that we're spending now on that to come back to the general fund? The the way that I'm viewing this based on board discussion, the prioritization of this topic is we we should go and see, you know, what are the high value assets, right, that would fit within the guard rails of the policy that the board sets. Now, way guard rails work, I mean, you all driven on roads. The more narrow the guard rail, the the the less flexibility that you have. But I would have to guess uh advertising, digital advertising is is going to be a major ongoing revenue source. And then one-time sponsorships, buildings, programs, facilities, depending upon the length of that deal, could could be an annual payment over time or a one-time lumpsum payment.

1:03:06you I I'm think if you if you were to to um enhance facilities with different mechanisms to increase advertising scoreboards so so on so forth that would be possible you could advertise on your website not sure if that's a step too far but there's a lot of people who visit our website right I don't know that if there's districts that advertise on their digital marquees I'm not sure if that's even I don't know the rules around that. But, you know, so I would again this is sometimes why if you bring in folks that are experts, they can kind of they can tell you and I do think that with with Sundance with with a higher profile football program at the University of Colorado SCOBUS uh you know there are people there are a lot of people right that are coming into our community on and uh the advertising value has to go up. So, um, you know, I would I we can always go out and see what's possible and then bring forward to the board what is acceptable through the the guidelines. But again, Nicole, to your point, if you tighten up the guidelines or make it a long laborious process, people will go somewhere else to advertise, right? Advertising is is timely, right?

1:04:28You have to be able to say, "Look, I want to advertise this thing. I want to advertise it now. I've got this is my advertising budget. I spend it all over the place. Let me try this. And the more I would worry the more red tape you put in into a process would potentially limit your ability to generate revenues and at a certain point it wouldn't even be worth the activity if if it just became too cumbersome. And that's actually what I was thinking starting wide. We haven't done this before. Lessons learned can help us narrow the scope. If we find that there are things that are not acceptable to us that are coming through based on sort of wide set of guard rails and we can policies we iterate and iterate and iterate until we get them right. But that's where I would start because we don't want to make it too arduous that people are like I'm not it's not worth it to me to play this game. So I would that's if I was writing a policy I would start wide and as as we learn more if there's things like that raise red flags to us then we can tighten.

1:05:35So the question that I have, do we go get somebody to tell us what we have and what are the potential opportunities, look at that and then write the policy or do you write the policy and then do I give that to somebody say here's our policy, here's what's inbounds, here's what's out of bounds based on the guard rails of what we'd want to advertise and then bring that forward. you know, because I think in in some ways we're trying to imagine things we don't really fully understand in terms of what are the high value assets, what could work, what doesn't work. Uh would it be would it be beneficial to the board to be able to have that information first before crafting a policy or would you rather say we're going to, you know, we think that we're just going to be able to craft a policy and then use that as as as the guardrails? I think either way will work.

1:06:22Alex. Um, uh, either way, I would love to have more information. Um, uh, so that we can be informed by it. Uh, but it's not it's not free. So, um, I would say that might be one of the things that something like impact could pay for with somebody who knows advertising really great in the city because we have some wonderful creatives on on that front. So, that might be something that we could do in parallel uh, with support from somebody else's money. Um, and I but I'm in favor of um making the guardrails more principal based, a smaller set of guardrails. I'd be willing to do that and assume that some of the details would be worked out in regulation is another another way to do this. I do think if we want to explore it, we should get the information and start exploring it. It's easy enough to say that board's redoing its policy while you do that. So I I don't think the sequencing matters as much, but I do want to go for a policy that signals that we want to do something if we want to do it and then also has our guardrails. I will say as we think about things like our um like our cell phone policy and the use of technology in the schools, I'm opposed

1:07:33to anything that gets on an electronic uh mechanism in front of a kid uh during the day or even during school activities very much. I just I just want to keep the kids focused on other kids when they're even at the activity thing and not a screen talking about what to buy. So, um I'm sensitive to children's uh students eye time and what they're doing and when. So, that's just one thing to keep in mind. The last thing I want to do is add a distraction to some kids day. I I think that's actually against the law that you know advertising to a captive audience who I actually I'd have to check that but like like we we're not going to be advertising like things to our own kids. I think that that would be out of bounds for sure.

1:08:22Yeah, Kitty. Yeah, I like what Alex said about having broad guidelines and then addressing it in regulations. The thing I would hate to see happen is we spend a bunch of time, we create a policy, then we go out and find out that what we want to do might require us to change the policy. So, it might be easier to have that, you know, finding out what we could do first because we spend a whole lot of time going over policies and so if that could be minimized, that would be great. And I I like the putting the regulations in because then that's you don't have to change the policy. You just add to it. I would be curious to see how long it would take to get that high value asset evaluation. I also think wonder since we have so many neighboring districts who have policies in place already and are generating lots of revenue enhancements. As a result, if it's a quick phone call to say, "Hey, Cherry Creek, hey Pter, hey Thompson, any looks and if because their policies aren't significantly different from ours, they're just more welcoming.

1:09:43And if they don't feel like there's any they haven't had any big problems, I'd also be fine with just moving this policy through if we are taking that sort of principled higher level approach." Anyway, we don't, you know, board members. Any other thoughts? I've seen Kathleen been writing notes. There's been head nodding at the dis. Alex, uh, I hear a lot of similar themes coming from us. I'd be curious what Rob and Kathleen are thinking as we step away or as we wrap up this conversation. What what what do you do with all the different things we've just said? Here are the key takeaways for me. Uh number one, um really, you know, sit down with Kathleen, look at the policies, really think what are what's the right what's the right touch in regards to guidance, loose but principled in what we believe, right? Um make some phone calls around the front range to see folks that are doing things. I know there's folks that have scoreboards that we don't have. Check into that. see if anybody else has done one of these highv value asset assessments um to see if there's somebody within the local marketplace and then and then connect with my my national networks to say uh you know what are the things that you all are

1:11:08doing big districts across the country whether it's through the large countywide consortium or chiefs for change what are the things you're doing that you found to work take some of those curate some of those best practices uh and then move forward with trying to figure out what we have and what the values are in a parallel path as we're developing the policy and um and then hopefully those things will merge in the same moment in time and all the pieces will fit together. members. That wraps up our study items for this evening. So, we'll be moving on to future gender quests. Hearing none. Oh, Jason. Um, you know, Dr. Anderson, you brought up Sundance and, you know, I don't want to plan our kind of board activities around, you know, big event, but I do feel like it would be good at some point in the not too distant future to uh understand kind of if there are plans in the district for kind of maximizing opportunity for our students, for our community. Um, you know, obviously it's a huge influx of folks, but also talent and kind of what we can do. I know there's a lot of people, friends of mine and people in the community kind of looking to maximize that and I feel like we should

1:12:33be um ahead of that and uh understand what's happening um you know use this opportunity to really um plan ahead for the district students teachers classrooms etc. So I don't know what the request is exactly but kind of a Sundance review and and look ahead an update on on the impact of Sund Sundance and opportunities. I had a conversation today with the former superintendent of Park City today. So, so what timing? Yeah, I think that uh if we prioritize that then um as we as Sundance transitions from Park City to Boulder, which is going to happen sometime mid January. Uh, I would say sometime in the spring we'd be able to give you all an update on opportunities and we'd be able to know and understand what are the things that we're trying to do programmatically for kids, what are the opportunities where we're partnering with with Sundance in the City and others to host events and what does it look like when we're hosting Sundance Film Festival films within some of our facilities, which will be the So my question is, will former board members get free admission?

1:13:55Maybe if you sign up as a substitute and you're working, you could maybe peek in. I we that no conversations around any of anything like that. I would I would imagine not probably anybody but any school district people. Oh, I want to I just want to apologize to the board. I'm going to not be here in person uh probably for several meetings over the next six weeks because of work and personal travel. So, I'll miss you face to face.